About us

Since 2020

Our team of marketing experts has been working since 2020, constantly improving and introducing new approaches to our work. We do not stand still - we regularly improve our skills, participate in trainings and educational programs to always be at the forefront of digital technologies.

We actively use the capabilities of neural networks and other innovative tools, which allows us to quickly adapt to market changes and implement the most modern promotion strategies. Our specialists are always aware of the latest trends and updates in the world of marketing, which gives our clients a significant advantage.

We offer a wide range of services:

  • Social Media Promotion: Comprehensive account management and brand development on Instagram, TikTok, Facebook and other platforms.
  • Website development and design: Creation of functional, stylish and adaptive web solutions with a unique corporate style.
  • SEO and contextual advertising: Optimization and promotion in search engines Yandex, Google and others.
  • Marketing Strategies: Developing customized and effective strategies to grow your business.

Our experience and competences allow us to successfully cooperate with both Russian companies and clients from Europe and the United Arab Emirates. We work in Russian, English and other languages, adapting to the specifics of each market and the individual requests of our clients.

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Stylish illustration of a package with gluten-free products, symbolizing the Luxembourg Gluten Free brand

Sectors

Sales

E-commerce

Services

SMM

SMM promotion for Luxembourg Gluten Free

An online store specializing in the sale of gluten-free, lactose-free, and organic food products

Sectors

Sales

E-commerce

Services

SMM

SMM promotion for Luxembourg Gluten Free

Client

Luxembourg Gluten Free is an online store specializing in the sale of gluten-free, lactose-free, and organic food products. The company collaborates with leading gluten-free product manufacturers such as Rummo, Garofalo, Molino di Ferro, Nutrifree, Galbusera, and others.

Screenshot of the homepage of the Luxembourg Gluten Free online store, offering gluten-free and organic food products

Objectives

Increase brand awareness and attract new customers through social networks, emphasizing the variety and quality of the offered products.

The Luxembourg Gluten Free brand aimed not just to showcase its assortment but also to establish a strong association with high-quality, tasty, and safe food for people with dietary restrictions. It was necessary to build a dialogue with an audience that values natural ingredients and chooses a conscious lifestyle.

It was important not only to attract new subscribers but also to turn them into loyal customers who are interested in the brand's life, new products, and expert recommendations.

Product card of Galbusera crackers with information about price and composition on the Gluten Free website
Product card of Galbusera biscuits with cocoa and vanilla on the gluten-free store website

Strategy

Increase brand awareness and attract new customers through social networks, emphasizing the variety and quality of the offered products.

  1. Target audience analysis: Identified main consumer segments: people with celiac disease, gluten intolerance, and those who choose a healthy lifestyle and organic food.

  2. Content plan: Developed a publication plan including:

    • Recipes using products from the store's assortment.
    • Information about the benefits of gluten-free and organic food.
    • Reviews from satisfied customers.
    • Promotions and special offers.
  3. Visual design: Created a unified style for publications reflecting the brand's values: naturalness, health, and quality. Used a light color palette and appetizing product images.
  4. Audience engagement: Actively responded to comments and messages, conducted surveys and contests, stimulating subscriber engagement.
  5. Influencer advertising: Collaborated with popular healthy eating influencers who shared their experience using Luxembourg Gluten Free products.

Results

  • Over three years, the number of Instagram followers increased by 150%, contributing to brand awareness growth.
  • Website traffic from social networks grew by 120%, leading to a significant increase in online sales.
  • Audience engagement rate (ER) consistently remained at 8-10%, exceeding average indicators in this niche.
  • The number of repeat purchases increased by 35%, indicating growing customer loyalty.

Conclusion

Thanks to a comprehensive approach to SMM promotion, including in-depth audience analysis, quality content, and active interaction with subscribers, it was possible to significantly strengthen the position of the Luxembourg Gluten Free brand in the gluten-free products market and improve its commercial performance.

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