About us

Since 2020

Our team of marketing experts has been working since 2020, constantly improving and introducing new approaches to our work. We do not stand still - we regularly improve our skills, participate in trainings and educational programs to always be at the forefront of digital technologies.

We actively use the capabilities of neural networks and other innovative tools, which allows us to quickly adapt to market changes and implement the most modern promotion strategies. Our specialists are always aware of the latest trends and updates in the world of marketing, which gives our clients a significant advantage.

We offer a wide range of services:

  • Social Media Promotion: Comprehensive account management and brand development on Instagram, TikTok, Facebook and other platforms.
  • Website development and design: Creation of functional, stylish and adaptive web solutions with a unique corporate style.
  • SEO and contextual advertising: Optimization and promotion in search engines Yandex, Google and others.
  • Marketing Strategies: Developing customized and effective strategies to grow your business.

Our experience and competences allow us to successfully cooperate with both Russian companies and clients from Europe and the United Arab Emirates. We work in Russian, English and other languages, adapting to the specifics of each market and the individual requests of our clients.

REPLACEME

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Aroma Parfum case — a perfume bottle surrounded by citrus fruits and a flower, conveying the brand's aesthetics

Sectors

Sales

Perfumery

Services

SMM

SEO

Contextual Advertising

Brand Identity

Aroma Parfum: the scent of digital success

A niche brand of perfumery and interior fragrances with a full cycle of digital services. Creating the brand's image from scratch: from visual concept to audience engagement and initial sales.

Sectors

Sales

Perfumery

Services

SMM

SEO

Contextual Advertising

Brand Identity

Aroma Parfum: the scent of digital success

Client

Aroma Parfum is an online store of niche perfumery and home fragrances. The company develops its own production and focuses on premium positioning: fragrance formulas, bottle design, and the aesthetics of the entire packaging. All products are aimed at connoisseurs of unique scents and visual harmony.

The brand regularly updates its collections, experiments with ingredients, and emphasizes a personalized approach to each client.

Aroma Parfum team at a master class on creating niche perfumery

Objectives

To create a cohesive brand image and establish a digital presence from scratch. From logo development to launching advertising campaigns. The objectives included:

  • Developing a logo and packaging;
  • Creating a website with SEO and content architecture;
  • Managing Instagram and Telegram;
  • Setting up contextual advertising and web analytics.

Special emphasis was placed on visuals and the brand's emotional presentation to stand out among competitors.

Aroma Parfum perfume bottle with fruits and flowers, showcasing the brand's signature visual style
Interior of Aroma Parfum's office — a place for developing fragrances and holding meetings

Strategy

  1. Developing brand identity: a concise logo and minimalist labels reflecting the brand's aesthetics.
  2. Creating a website: SEO structure, product landing pages, blog, responsive design.
  3. SMM: visual Instagram, 'scent of the week' sections, production backstage, and live sessions with the brand's perfumers.
  4. Telegram: launching a channel, exclusive announcements, discounts, and interactive engagement with subscribers.
  5. Contextual advertising: Google Ads and Yandex Direct — brand and category promotion, retargeting, and dynamic ads.

We built a community around the brand, creating an atmosphere of exclusivity and product uniqueness.

Results

  • +250% organic traffic over a year;
  • +310% Instagram followers;
  • Telegram growth from zero to 2,000 subscribers;
  • Website conversion rate increased from 0.9% to 2.5%;
  • +60% repeat orders.

Audience loyalty significantly increased due to interactive formats and regular communication with subscribers.

Conclusion

We didn't just help shape the brand — we built an entire ecosystem: visuals, website, social media, traffic. Aroma Parfum achieved a stable digital presence, steady sales growth, and a loyal audience that actively recommends the brand to friends and acquaintances.

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