Illustration for the Secret Alianse case - a tropical island with palm trees, a beach atmosphere and a swimsuit, symbolizing summer fashion and comfort

Areas of activity

Fashion

Retail

Services

SMM

SEO

Context

Production

Promotion of fashion store Secret Alianse

A multi-brand store of women's underwear, swimwear and accessories with online and offline points of sale. The client approached us with a request for a complete digital relaunch of the brand - from the website to the visuals and traffic.

Areas of activity

Fashion

Retail

Services

SMM

SEO

Context

Production

Promotion of fashion store Secret Alianse

Client

Secret Alianse is a multi-brand store of women's underwear, swimwear, robes and accessories. The brand operates through an online store and an offline salon in a shopping center. The assortment includes products from Wonderbra, Laete, MEY, Mark & ​​Andre, Maryssil, DEBRISA, La Sirene, Nicole Olivier, Bye Bra, Armani and others.

The brand is aimed at a female audience with an emphasis on comfort, aesthetics and selection of quality products. Competition is high - especially among marketplaces and retail, so clear positioning and visual differentiation were required.

Screenshot of the Secret Alianse online store - a catalog of women's underwear, swimwear and accessories

Objectives

We delivered a full digital cycle:

  • Website development and SEO promotion;
  • Instagram management and visual design;
  • Contextual advertising on Yandex and Google;
  • Organization and execution of commercial photoshoots;
  • Video production for social media and YouTube.

All of this — within a unified strategy agreed with the client and built around real goals: increased sales, improved brand awareness, and organic traffic.

Strategy

  1. Modern responsive website with catalog, filters, branded pages, and blog.
  2. SEO optimization for women's category: lingerie, robes, accessories, swimwear, and brands.
  3. Instagram with curated content, outfit selections, visual aesthetics, and funnels.
  4. Contextual advertising for brands and product categories with geotargeting.
  5. Photoshoots: product shots, models, interiors, reviews, and videos for Reels and YouTube.

The content strategy focused on engagement and retention — from first contact in Instagram to repeat purchases via email or targeted ads.

Results

  • +63% in online sales over 3 months;
  • +48% new customers via Instagram and ads;
  • +112% increase in social media engagement;
  • Consistent traffic from YouTube videos;
  • Brand visuals became recognizable.

Photoshoots and visual storytelling on Instagram performed particularly well. The brand built trust with a new audience through strong aesthetics.

Conclusion

Secret Alianse received a full digital package: website, social media, SEO, photoshoots, and video. Everything works as a unified system delivering traffic, sales, and brand visibility in a competitive market.

The project clearly demonstrates how an integrated approach can transform a local business into a strong, recognizable brand with a steady stream of customers.