
Areas of activity
Fashion
Retail
Services
SMM
SEO
Context
Production
Promotion of fashion store Secret Alianse
A multi-brand store of women's underwear, swimwear and accessories with online and offline points of sale. The client approached us with a request for a complete digital relaunch of the brand - from the website to the visuals and traffic.
Areas of activity
Fashion
Retail
Services
SMM
SEO
Context
Production
Promotion of fashion store Secret Alianse
Client
Secret Alianse is a multi-brand store of women's underwear, swimwear, robes and accessories. The brand operates through an online store and an offline salon in a shopping center. The assortment includes products from Wonderbra, Laete, MEY, Mark & Andre, Maryssil, DEBRISA, La Sirene, Nicole Olivier, Bye Bra, Armani and others.
The brand is aimed at a female audience with an emphasis on comfort, aesthetics and selection of quality products. Competition is high - especially among marketplaces and retail, so clear positioning and visual differentiation were required.

Objectives
We delivered a full digital cycle:
- Website development and SEO promotion;
- Instagram management and visual design;
- Contextual advertising on Yandex and Google;
- Organization and execution of commercial photoshoots;
- Video production for social media and YouTube.
All of this — within a unified strategy agreed with the client and built around real goals: increased sales, improved brand awareness, and organic traffic.
Strategy
- Modern responsive website with catalog, filters, branded pages, and blog.
- SEO optimization for women's category: lingerie, robes, accessories, swimwear, and brands.
- Instagram with curated content, outfit selections, visual aesthetics, and funnels.
- Contextual advertising for brands and product categories with geotargeting.
- Photoshoots: product shots, models, interiors, reviews, and videos for Reels and YouTube.
The content strategy focused on engagement and retention — from first contact in Instagram to repeat purchases via email or targeted ads.
Results
- +63% in online sales over 3 months;
- +48% new customers via Instagram and ads;
- +112% increase in social media engagement;
- Consistent traffic from YouTube videos;
- Brand visuals became recognizable.
Photoshoots and visual storytelling on Instagram performed particularly well. The brand built trust with a new audience through strong aesthetics.
Conclusion
Secret Alianse received a full digital package: website, social media, SEO, photoshoots, and video. Everything works as a unified system delivering traffic, sales, and brand visibility in a competitive market.
The project clearly demonstrates how an integrated approach can transform a local business into a strong, recognizable brand with a steady stream of customers.